Speak Up Sarawak

by AIESEC in Kuching

MYR 3,934.90

Raised of MYR 3,000.00 target.



About 1 Month





While the Malaysian population that has received high education has grown throughout the years, Malaysian students are falling behind their peers in the country's regional neighbours. In SPM 2011, 23% of students failed the English language as compared to 9% for Bahasa Malaysia. Comparing the English language paper standard of SPM to GCE O-Level, 50% of Form 5 students would have failed to achieve the minimum standard of the Cambridge grading scale. In a 2011 Jobstreet survey, poor command of the English language was among the top five reasons why fresh graduates were rejected after job interviews. A study conducted on a sample of over 7,5000 English language teachers in Malaysia also showed that a significant number of the teachers did not meet the minimum proficiency level to teach in Cambridge Placement Test.


To empower students in Sarawak by developing their English-speaking ability and enhancing their knowledge and skills in STEM, AIESEC in Kuching had come up with this project - Speak Up Sarawak. Through this project, we implement different key activities to raise awareness on the importance of English-speaking ability and STEM skills to the public, at the same time, we gather like-minded youth to be our volunteers and educate schools students on these skills. Our goal is to help underprivileged students through virtual fundraising campaigns, NGO collaboration and public awareness.

Train the Trainer (TtT)

-  Aim to equip our volunteers with enough knowledge and skills when we are creating social media content and making portfolios to promote our virtual fundraising campaign effectively, with the kind help of our Partners Giving Hub

Virtual Fundraising

- Which aims to provide sustainable help to local NGO, HOPE worldwide Malaysia, to support the underprivileged students. Both financial donations and in-kind donations are initiated by the public, partners and companies.

Social Media Drive 

- This aims to raise the awareness and the importance of English proficiency and STEM skills by creating informative content via Social Media Platforms such as Facebook and Instagram. Graphic media content like posters and brochures will be created and shared on social media platforms to raise awareness as well as to promote an effective way to help the underprivileged families which is through virtual fundraising campaigns. 


- This aims to encourage youths' peers and families to understand poverty and build an inclusive society, creating a 'ripple effect'. Several interview sessions will be conducted by volunteers with prominent figures from the NGO, HOPE worldwide Malaysia to gain insights into its motives, visions, movements and typical operations in supporting underprivileged families. 


Aid for B40 Families 

The funds will be raised for these 2 families: 

1. Iban family: Single mother with one daughter in primary school.

2. Chinese family with four children that are having unstable income due to MCO. Their youngest child is only 2 years old.

Behavioural Change of Volunteers 

- Behavior change is measured using the Likert scale where the volunteers choose from 1 (Strongly Disagree) to 5 (Strongly Agree) to statements related to English proficiency and STEM skills.  Their choices are then further categorised to Negative, Neutral and Positive behaviour. We are targeting a 70% Average Increase in Positive Behavior after the virtual volunteer program. 

Number of Outreached

- Number of people outreached is measured through a number of likes, views, comments on each post on social media platforms. We are targeting a total of 100 online engagements. The impact of each outreach is measured using feedback forms distributed to workshop attendees. We are targeting a 70% average increase of awareness using the Likert scale where the attendees choose from 1 (Strongly Disagree) to 5 (Strongly Agree) to statements related to English proficiency and STEM skills. 

Goal Breakdown

Goal 1 - 2 beneficiary families. Amount Needed: MYR1,305.00

Goal 2 - Human Resources and Administration fees applied for AIESEC. Amount Needed: MYR1,500.00

Every little bit helps.

MYR 3,934.90

Raised of MYR 3,000.00 target.








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About the Organization/Project behind this Campaign

AIESEC in Kuching


Our Identity

AIESEC is the world's largest non-profit youth-run organization. It is an international non-governmental not-for-profit organisation that provides young people with leadership development, cross-cultural global internships, and volunteer exchange experiences across the globe. The organization focuses on empowering young leaders to make a positive impact on society through actions.

Our Vision

AIESEC strives for Peace and Fulfilment of Humankind's Potential as an organisation. 

In today’s context, ‘Peace’ does not necessarily mean only avoiding war. Peace can symbolise a world that does not have conflicts that arise from cultural, religious, or other aspects of differences in humanity. Peace can also symbolise being in harmony with yourself. AIESEC strives to build a world where people can work towards their own understanding of peace while respecting and understanding the views of others.

Through Fulfilment of Humankind’s Potential, AIESEC strives for a world where people can be the best version of themselves.

Our Action

We place our confidence in youth because they have the passion, dynamism and entrepreneurial spirit that are needed to shape the future. They have the responsibility to improve tomorrow by choosing who they will be today. Hence, AIESEC is a platform for young leaders to run projects that are aligned with Sustainable Development Goals (SDGs) to ensure its relevance to the local community needs. We aim to be part of the solution for a betterment of Malaysia.

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