Society for Equality, Respect And Trust for All Sabah (SERATA)

We are a nonprofit organization in Kota Kinabalu that promotes equality, primarily gender equality, with a difference! We believe that gender equality requires the cooperation of both men and women. Our tagline is: Bridging Equality Through Partnership

Mission

Work to dismantle long-held socially constructed gender roles and promote gender equality by engaging men and boys in partnership with women and girls.

Vision

To achieve equal representation and fair division of tasks of both genders at work and in the home to reflect true partnership and respect

How We Work

1. Create Allies - Reaching out to men and boys to exchange ideas, find solutions and seek support in ending gender inequality.

2. Build Support - Bringing together like-minded individual and organizations to achieve matching goals of a better and equal society.

3. Inspire Change - Heightening awareness on gender equality and how to achieve it through advocacy and educational initiatives.