Advocacy

SERUM Initiative - Phase 1

by SERUM

Header whatsapp image 2020 04 29 at 13.18.51  1

MYR 16,168.54

Raised of MYR 16,500.00 target.


14

98%

11 Months

Donors

Funded

Left


THE PROBLEM


Since the outbreak of COVID-19, many underserved communities such as refugees, urban poor and rural poor have lost their income due to the Movement Control Order (MCO) and decline of financial performance as a whole. In addition, many of them do not have the necessary infrastructure (such as hygiene supplies and digital devices) and online knowledge to generate income via online platforms. 

THE SOLUTION


SERUM aims to expand our Buy&Impact initiatives via our SERUM eCommerce Program. The purpose of the SIM Grant application is to empower the 3 selected refugee communities that SERUM is working with to become online entrepreneurs by selling impact-driven products through the SERUM eCommerce platform. 

The funds will be utilised to: 
(i) maintain the SERUM eCommerce online platform for 2 years;
(ii) provide digital infrastructures and internet access for the communities;
(iii) provide upskilling initiatives to the communities to empower them with the necessary skills to become online entrepreneurs and;
(iv) marketing the community-made products to generate sales.

THE IMPACT


3 refugee communities with more than 30 artisans will be empowered to be online entrepreneurs and generate their income via SERUM's platform. 

Goal Breakdown

Goal 1 - Hand sanitisers . Amount Needed: MYR3,250.00

Goal 2 - Face masks. Amount Needed: MYR3,250.00

Donate RM15 and above and you will receive a coaster made by our refugee community as a token of appreciation! (Kindly fill up this form https://bit.ly/SERUMcoaster to allow the SERUM team to deliver the coaster to you!) 100% of the money will be channeled into providing supplies and empowering the communities in need.
13-JUN-2020

On April 2020, we successfully fundraised and provided 327 hand sanitisers to 287 families from the underserved communities with our partnered NGOs, namely:

  1. Taylor's Community - 150 bottles for the refugee communities
  2. Relawan MBM - 80 bottles for the B40 communities
  3. Malaysia Karen Organisation - 80 bottles for the refugee communities
  4. Tanma Federation - 17 bottles for the refugee communities

This success was achieved collectively with our partner Septhus as well.


13-JUN-2020

On 16th of May, SERUM has partnered with NGOhub to launch the Fundraise From Home Program. The aim is to upskill youths in fundraising aspects via a 2-hour workshop, then utilise the skills they have learnt by fundraising for SERUM for 1 week. In a mere 1 week, we have 22 youths from AIESEC and Enactus UNMC fundraised RM 4,335.07, collectively achieved 111.16% of the goals set.


13-JUN-2020

During May, SERUM has successfully raised RM 6,500 in total with 151 donors and 21 fundraisers. With that, we were able to provide 350 bottles of hand sanitisers (50ml per beneficiary) and 3,250 face masks (5 face masks per beneficiary) for the underserved communities. The NGOs that we partnered with were:

  1. Malaysia Karen Organisation - 300 bottles of 100ml hand sanitisers and 3,000 face masks for the refugees
  2. Tanma Federation - 50 bottles of 50ml hand sanitisers and 250 face masks for the refugees


MYR 16,168.54

Raised of MYR 16,500.00 target.


14

98%

-

Donors

Funded

Left


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Donors


Amount Donated

MYR 532.50

22/05/2020
Anonymous Donor

Amount Donated

MYR 106.50

21/05/2020
Anonymous Donor

Amount Donated

MYR 15.98

18/05/2020
Anonymous Donor

Amount Donated

MYR 26.63

18/05/2020
Anonymous Donor

About the Organization/Project behind this Campaign

SERUM


 

Since the outbreak of COVID-19, many underserved communities lost their source of income as they usually relied on physical events to sell their handmade items. While many are heavily affected, the underserved communities had it worse as they have been struggling to make ends meet even before the pandemic. While they are struggling to put food on their table, protecting themselves from the Covid has become their additional burden as they couldn’t afford to buy hygiene kits. The cost of purchasing hygiene supplies during the pandemic is higher than usual. Everyone should be given an opportunity to earn their living and be protected from this pandemic.

SERUM aims to provide an online platform for underserved communities to market their handmade products. At the same time, we hope to provide them the opportunities to protect themselves from this pandemic. The funds collected will be used to maintain our online platform and digital marketing to push out the products from the underserved communities. Meanwhile, we are fortunate enough in securing hygiene supplies at a low cost in which we will provide it to the underserved communities with every donation received towards our online platform. With every RM 10 donated to our cause in building the online platform, SERUM will donate a hygiene kit (face mask & 50 ml hand sanitizers) to a beneficiary.

To date, we have collaborations with NGOs such as Tanma Foundation, Taylor's Community, Majlis Belia Malaysia, Kedai Jalanan UM, Lady Ayaz Sewing Centre, Rohingya Women Development Network, Malaysian Karen Organisation, and Impact Malaysia. Through our platform, we have generated an income close to RM 30k to our underserved artisans. Along our journey, we discovered there are many more underserved communities that were stripped of their source of income. We hope to expand our platform to cater to more of the artisan's communities for them to earn an honest living.

Therefore, we would like to invite you to join us on this impact journey. We deeply thank every single one of you for your kind generosity and contribution.

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